Three-Year Investment Breakdown

Each year builds strategically on the previous, creating compounding impact

2026: Foundation

Fund the brand, website, technology, and team foundation for an early 2027 launch. Major implementation and hiring are sequenced toward that launch.

Year Total $981,000
Initiative
Category
Brand Identity/Refresh

Put the completed verbal identity and messaging framework into practice across the website, launch materials, and audience experience.

Platforms
Website Design

Redesign the site to reflect our refreshed brand identity with a modern, mobile-first look that supports written, audio, and video content from a wider range of contributors.

Platforms
Website Development

Implement the refreshed brand identity and new design by building a modern, mobile-first platform with integrated AI search.

Platforms
Digital Vulnerability Audit

External risk assessment including digital vulnerability audit.

Platforms
Editor in Chief

Begin the search around October for a senior editorial leader targeted to join by February 2027. The role will guide articles, podcasts, video, social media, and contributors while protecting biblical faithfulness, accuracy, and editorial quality.

Personnel
Social Media Coordinator

Manage and showcase the growing volume of content by versioning and distributing articles, podcasts, and videos across all major social platforms.

Personnel
Technology Coordinator

Provide the technical support needed to manage more newsletters, content, and multimedia on DF's websites as our reach and offerings grow.

Personnel
Marketing Coordinator (Performance Marketing Specialist)

Help manage the marketing budget to ensure every dollar is spent effectively, maximizing DF's reach and impact as the ministry grows.

Personnel
Intern Program

Strengthen DF's capacity by adding content and marketing interns who fill key gaps today while being trained as potential future ministry leaders.

Personnel
Managing Editor

Will oversee the daily editorial workflow, ensuring consistent quality, accuracy, and timeliness of all published content. Reporting directly to the Editor in Chief, this role will manage writers and editors, coordinate content planning, and uphold editorial standards that align with the ministry's mission.

Personnel
Regular Contributors/Contract Writers/Social Contributors

Non-Staff Content Contributors. Per-Article Contract Writers, Social Media Contributors

Contributors
Video Production

Expand DF's presence in the video space by increasing production across podcasts, social media, and other video-first platforms where people now get their news.

Video
Podcast Audio/Video Equipment

Invest in professional equipment to improve quality and increase production efficiency of podcasts and video content across all platforms.

Video
Marketing Budget

Unlock with the early 2027 website and public launch, introducing the refreshed identity and vision to a wider audience.

Marketing

2027: Expansion

Launch the refreshed brand and website in early 2027, strengthen the editorial team, and expand written, audio, video, and social content deliberately.

Year Total $1,951,000
Initiative
Category
Website Continued Development

Ongoing platform improvements and features

Platforms
Mobile Experience Development & Launch

Website-driven mobile experience through a third-party platform, scoped after the website design is complete

Platforms
Editor in Chief

Senior editorial leader for articles, podcasts, video, social media, and contributors, protecting biblical faithfulness, accuracy, and editorial quality.

Personnel
Managing Editor

Will oversee the daily editorial workflow, ensuring consistent quality, accuracy, and timeliness of all published content

Personnel
Social Media Coordinator

Manage and showcase the growing volume of content across all social platforms

Personnel
Technology Coordinator

Provide technical support for expanded platform

Personnel
Marketing Coordinator (Performance Marketing Specialist)

Help manage the marketing budget to ensure every dollar is spent effectively

Personnel
Intern Program

Expanded internship for increased capacity and future leaders

Personnel
High-Profile Contributors/Regular Contributors/Contract Writers/Social Contributors

Nationally recognized voice(s), Retainer Contributor Contracts, Per-Article Contract Writers, Social Media Contributors

Contributors
Video Production

Significantly increased video content production across all platforms

Video
Podcast Audio Production

Enhanced podcast production capabilities

Audio
Video Studio Space

Dedicated space for professional video production

Facilities
Video Studio Build Out

Equipment and setup for studio space

Facilities
Marketing Budget

National campaign to introduce more people to a trusted, Christ-centered guide to the news

Marketing

2028: Impact

Build on the experience of the first two years with a fully refined process, scaling our reach through expanded contributors, video, and social strategy to serve people effectively.

Year Total $1,977,000
Initiative
Category
Website Continued Development

Ongoing platform enhancement

Platforms
Mobile Experience Ongoing Cost

Third-party mobile experience maintenance and updates

Platforms
Editor in Chief

Continued editorial leadership

Personnel
Social Media Coordinator

Continued social platform management

Personnel
Technology Coordinator

Ongoing technical platform management

Personnel
Marketing Coordinator (Performance Marketing Specialist)

Continued marketing optimization

Personnel
Managing Editor

Continued editorial workflow management

Personnel
Intern Program

Continued leadership development

Personnel
High-Profile Contributors/Regular Contributors/Contract Writers/Social Contributors

Nationally recognized voice(s), Retainer Contributor Contracts, Per-Article Contract Writers, Social Media Contributors

Contributors
Video Production

Maximum video content production

Video
Podcast Audio Production

Continued podcast enhancement

Audio
Video Studio Space

Continued studio operations

Facilities
Marketing Budget

Sustained national presence and growth

Marketing

How This Investment Advances the Mission

Proven Track Record

49M annual content experiences and a worldwide daily subscriber base demonstrate our ability to reach and engage Christians at scale with news resources

Strategic Growth Plan

Every dollar allocated to specific initiatives with clear metrics and accountability

Multiplied Impact

Your investment doesn't just fund operations, it multiplies into millions of discipleship moments

Long-Term Vision

Building sustainable infrastructure that will serve believers for decades to come

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